"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising."
Franklin D. Roosevelt

Now Even Whiter is a festival celebrating the excellence of Britain’s creative advertising industry.

It will explore the nature of advertising ideas, the people who have made their careers creating them, past and present, the impact of advertising on our society and what the future holds for one of the UK’s most successful and eclectic service industries.

The festival is scheduled to take place during the Summer of 2012 to coincide with the Olympic Games, and will be hosted in central London.